Sasha Kashin

PRODUCT DESIGN · FINTECH & ACCOUNTING

Clarity in
the complex.

I’m a product designer with 5+ years in fintech.
At Finom, I design AI-powered accounting tools.

Selected work
Portfolio in progress

Selected work

01 — 03
FINOM / ACCOUNTING
A clearer
picture.
Case study 01 · Visual placeholder

FINOM · ACCOUNTING

Accounting case study

Draft

A space for the problem, decisions and outcome.
SELECTED WORK / 02
Less friction.
More flow.
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PROJECT TO BE SELECTED

Case study 02

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The next story will take shape here.

SELECTED WORK / 03
Small details.
Bigger picture.
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PROJECT TO BE SELECTED

Case study 03

Draft

A third perspective on my work.

A LITTLE CONTEXT

Product design,
with depth.

Based in Tbilisi, Georgia.
Working across web and mobile.

I design financial products that help entrepreneurs make sense of their finances, accounting and taxes.

At Finom, I helped take AI Accounting from concept to launch for the German market. My work spans tax tools, reporting, proactive AI assistance, and the onboarding experiences that help people get started.

I work from discovery and research through to production-ready interfaces, collaborating with product managers, engineers and tax experts to make complex financial workflows easier to use.

Before Finom, I was the first product designer at Mission:Luna, shaping a personal financial assistant through early discovery, prototypes and usability testing.

AREAS OF FOCUS

Fintech & AI productsProduct discovery & JTBDActivation & adoptionWeb & mobile UXData-driven design

Experience

2017 — Present

Finom

Product Designer

Aug 2021 — Present

A European neobank for entrepreneurs. I design financial workflows across banking, accounting and tax management.

In AI Accounting, my contributions include Smart Tax Wallet, the tax calendar, tax report preparation and review, and proactive AI conversations for routine accounting tasks. I also design onboarding, contextual guidance and product tours to support activation and adoption.

Mission:Luna

Product Designer

Mar 2020 — Jun 2021

The first product designer on a fintech startup team building Lunica, a personal financial assistant.

I led early discovery using JTBD, conducted research and usability testing, and designed money transfers, money requests and financial data visualizations. I worked with founders, product managers and engineers to explore and validate the product’s direction.

Redmadrobot

UI/UX Designer

Oct 2019 — Mar 2020

Yandex Market

Intern Designer

Jun 2019 — Sep 2019

Visualteam

Web Designer

May 2017 — May 2019

NEXT CHAPTER

Let’s make
good things.

Open to Product Designer
opportunities in Europe.

eastclap@gmail.com ↗Connect on LinkedIn ↗