Sasha Kashin

PRODUCT DESIGN · FINTECH & ACCOUNTING

Clarity in
the complex.

I’m a product designer with 5+ years in fintech.
At Finom, I design AI-powered accounting tools.

Selected work
Portfolio in progress

Selected work

01 — 03
FINOM / ACCOUNTING
A clearer
picture.
Case study 01 · Visual placeholder

FINOM · ACCOUNTING

Accounting case study

Draft

A space for the problem, decisions and outcome.

A LITTLE CONTEXT

Product design,
with depth.

Based in Tbilisi, Georgia.
Working across web and mobile.

I design financial products that help entrepreneurs make sense of their finances, accounting and taxes.

At Finom, I helped take AI Accounting from concept to launch for the German market. My work spans tax tools, reporting, proactive AI assistance, and the onboarding experiences that help people get started.

I work from discovery and research through to production-ready interfaces, collaborating with product managers, engineers and tax experts to make complex financial workflows easier to use.

Before Finom, I was the first product designer at Mission:Luna, shaping a personal financial assistant through early discovery, prototypes and usability testing.

AREAS OF FOCUS

Fintech & AI productsProduct discovery & JTBDActivation & adoptionWeb & mobile UXData-driven design

Experience

2017 — Present

Finom

Product Designer

Aug 2021 — Present

A European neobank for entrepreneurs. I design financial workflows across banking, accounting and tax management.

In AI Accounting, my contributions include Smart Tax Wallet, the tax calendar, tax report preparation and review, and proactive AI conversations for routine accounting tasks. I also design onboarding, contextual guidance and product tours to support activation and adoption.

I introduced usability testing into the design process and worked on in-product communication, including contextual tips, suggestions and customer chat.

Mission:Luna

Product Designer

Mar 2020 — Jun 2021

The first product designer on a fintech startup team building Lunica, a personal financial assistant.

I led early discovery using JTBD, conducted research and usability testing, and designed money transfers, money requests and financial data visualizations. I worked with founders, product managers and engineers to explore and validate the product’s direction.

I explored budgeting and financial analytics, contributed to the design system, and prepared iOS and Android flows with edge cases for engineering.

Redmadrobot

UI/UX Designer

Oct 2019 — Mar 2020

Designed and reworked mobile flows for Professionals 4.0, adapting the app to a new visual identity. I also worked on web UX and interface motion.

Together with an iOS engineer, I designed an open-source tab bar component for developers.

View PrioritizedTabBar on GitHub ↗

Yandex Market

Intern Designer

Jun 2019 — Sep 2019

Worked on product browsing, 360° product views and catalog concepts for an e-commerce app.

For my final internship project, I researched a delivery subscription, designed app flows and explored ways to introduce the feature to customers.

Visualteam

Web Designer

May 2017 — May 2019

Designed websites for healthcare, e-commerce and corporate clients, alongside an ERP interface and a client administration tool.

I also supported two design interns with tasks, feedback and guidance on responsive web design.

Sharing knowledge

Teaching & talks

HSE University

Guest lecturer

Gave a lecture on UX writing to second-year design students.

Skillbox

Mobile app design course

Prepared and delivered four lectures covering native customization in iOS and Android, interface animation and animated illustrations in apps.

Redmadrobot

Goodwriting Challenge

Prepared and presented a talk on editorial guidelines as part of an internal writing challenge.

Watch the talk in Russian ↗

NEXT CHAPTER

Let’s make
good things.

Open to Product Designer
opportunities in Europe.